Earlier this week I sent myself to a digital marketing conference to fill my head with bigger and better plans to help clients. It's hard to come back from a conference and a) remember everything you crammed in your brain, and b) figure out just what to do first with all your new found learning.
As I was looking back over my notes from those two days, it became very clear to me that I'm on a very good path. Here's some eye opening stats if you own a business and are trying to be heard:
- The average attention span of a person on their mobile device is about 6-8 seconds (one second less than a goldfish).
- That number will go down to 3 seconds for these new wearable devices.
- In 2008 only 20% of the text with a post was read. I'm going to venture that we haven't gotten any better at reading more of the text.
- An upside (if you choose to see it that way), digital natives are looking at a screen 9 hours a day. This group is potential!
So, the first thing I will do with all of this information, is to shamelessly plug myself. Images are a big deal to marketing and social media. It's absolutely imperative that you keep grinding away at spending time on how your are being visually presented.
This is not to say that a great photo from your phone won't do the trick. You do not need a DSLR with lots of bells and whistles to get the job done. But your images do need to be clear, bold, and beautiful doesn't hurt either.
I can help you figure out how to get your best images and make your social media stand out.
The next post I'll throw out some tips to take better images on your phone.